The Final Design
After dozens of iterations, discoveries, and business requirements, we finally settled on a design. We broke down the experience into two parts. The first was the landing page, where experienced customers could come and view our featured plans or all our plans in a single place. The second was the plan builder section, where new customers could answer some quick questions and receive suggested plans.
I polished the mockups and created an interactive prototype that was socialized and well-received by stakeholders.