The Final Design
Grounded in behavioural design principles, I was able to design an experience that focused on making it easy for both our customer archetypes to redeem points and enjoy moments of surprise and delight.
A refreshed rewards program
- Quickly see how many points you have and your membership status
- Scan your rewards card in-store
- View your point history
A super powered wishlist
- Add items to your wishlist and quickly turn them into savings goals
- Earn points and save up to meet your goal
- Buy your wishlist item with points
An easy way to redeem points
- Always know how many points you have
- Quickly redeem points in increments
- See how many points you earn with every purchase